New Black Global Trends
Thursday 17 November 2016
Design Futures X – Future Legacy
Learn the underlying desires that will be motivating designers and consumers in 2017/2018. Hear how the blend of digital and seemingly opposing tactile influences can stimulate unique design solutions from brand through to product.
Genty Marshall is the founder and director of New Black, a design trend consultancy dedicated to tracking cultural and societal developments around the world.
Trained as a visual artist, her work in design analysis began whilst based in Europe. Here she developed a close network of designers and artists and refined the New Black methodology, isolating the desires that are inspiring designers and motivating consumer behaviour.
As a Design Futurist, Genty has collaborated with a number of local and international consulting groups including Mode…Information, Germany and in 2014 was invited as the opening Trends and Inspirations speaker at Maison & Objet, Asia.
Now based in Melbourne, Australia, her work spans many disciplines and maintains her ongoing fascination with people, product and place.